UK-based UGC Creator + Social Media Marketer

UGC thatpeopleactuallywant to watch.

Natural, personality-led creative built to feel native to the feed — with 6+ years of social media & marketing strategy behind it.

Available for UGC projects → hello@hattiewadeson.co.uk

Hattie Wadeson smiling in a green top
Skincare product demonstration
A night out at the O2
creator energy + strategy brain6+ yrs social & marketingUK based

1.7M ↗

organic post views

Selectedwork

From natural talking-to-camera content to lifestyle-led storytelling and product-focused UGC. Hover — or tap — to see the format.

Press play ↗

Talking-to-camera

Personality • First impressions

Talking-to-camera

Personality • First impressions

Product demo

Beauty • Skincare

Product demo

Beauty • Skincare

A night out, told differently

Lifestyle storytelling

Experience • Event

Lifestyle storytelling

Experience • Event

Product integration

Lifestyle • Daily routine

Product integration

Lifestyle • Daily routine

Made to not feel like an ad

Beauty storytelling

Beauty • Salon experience

Beauty storytelling

Beauty • Salon experience

Talking-to-camera / try-on

Fashion • Personality

Talking-to-camera / try-on

Fashion • Personality

B-roll / travel story

Lifestyle • Travel

B-roll / travel story

Lifestyle • Travel

Product demo

Beauty • Haircare

Product demo

Beauty • Haircare

Pretty content is easy.

Making someone stop?

That's the job.

Hooks. Storytelling. Audience behaviour. Strategy. Personality.

I don't just talk about stopping the scroll.I've done it.

Firsthand evidence of audience attention and shareable content. These are my own organic creator results — not client campaigns or paid advertisements.

Organic TikTok performance • Last 365 days

1.7M

Organic post views

Content people actually watched.

1.4M

total viewers

165.9K

likes

7.8K

shares

4 October 2025 – 3 October 2026 · Account-level organic performance

365-day TikTok analytics: 1.7M post views, 165.9K likes and 7.8K shares365-day TikTok viewer analytics: 1.4M total viewers

Recent organic performance

587.5K

Views in 28 days

64.2K likes · 4K shares

6 September – 3 October 2026 · Organic TikTok account performance

View original 28-day analytics ↗
28-day TikTok analytics: 587.5K views, 64.2K likes and 4K shares

And sometimes, one really takes off. ↘

Organic creator content • Case study

449K+

On a single post ↗

55K likes • 3.4K shares • 1.5K saves • 495 new followers

28.5-second average watch time on a 109.73-second video.

View original video analytics ↗
Hattie in the organic video that reached 449.6K viewsTikTok video analytics: 449.6K views, 55K likes, 3,442 shares, 1,562 saves and 495 new followers

Not just apretty video.

I know what's happening behind the post, too.

6+ years of social media & marketing experience means I bring creator instincts and an understanding of hooks, audience behaviour, storytelling, organic social and paid creative to every brief.

HooksRetentionStorytellingOrganicPaidAudienceCreative

First Class BA (Hons) Media & Communications

Content created for

  • Twinings
  • L'Oréal
  • Dyson
  • Free Soul
  • Cath Kidston
  • Lakeside Shopping Centre
  • EGO

Let's create something peoplewant to watch.

Have a brief? Let's make something people won't immediately scroll past.→

UGC packages available • Custom quotes based on deliverables & usage

Hi, I'm Hattie 👋

A UK-based creator and social media marketer with 6+ years of understanding what makes people stop scrolling — and what makes content useful to a brand.

My style is natural, personality-led and never overly scripted. Content that feels at home in someone's feed, rather than something they're waiting to skip.

Hattie Wadeson — First impressions, unfiltered.
First impressions, unfiltered.
Hattie Wadeson — A little self-care.
A little self-care.
Hattie Wadeson — A change of scenery.
A change of scenery.
Hattie Wadeson — Personality in every frame.
Personality in every frame.

Got somethingin mind?

Let's make people care about it.

Let's work together ↗